How to Get a Client to Heed your Call to Action
When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to ...
How Can Social Media Help Your Business?
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most ...
Can Something As Simple as a Font Matter for Your Website?
We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make ...
Can Instagram Be Useful for Your Business?
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium ...
Can Crowdfunding Make Your Business Boom?
You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the ...
3 Ways to Stay Productive When There’s a Power Outage
It’s incredibly tempting to forgo any sort of work when the power’s out, especially if you had a big project due the next day or you could use a break. Sometimes that’s ...
Three Things It’s Okay to Outsource
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – ...
The Big Businesses are Using Social Media: Why Aren’t You?
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an ...
Business Basics: How to Register Your Business Name Correctly
When you’re just getting off the ground, you may find some confusion when it comes to registering your business name. After all, there are often a lot of steps, and those steps ...
Are You Managing Your Online Reviews?
Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak ...
